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resort operations, management quiz 1

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;1Question 2. 2. Tourists have greater latitude in their vacation choices due to (Points : 1)

; global climate changes
; advances in technology
; access to the Internet
; increasing prosperity and tourism options

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1. All resort operations will need to consider their future return on investment (R.O.I.) in order to recoup the capital outlays needed to develop a resort. Management will need to predict (Points : 1)

; which employees would be best groomed for advancement
; trends in business spending patterns
; demand for transportation to their resort city
; future trends in consumer preferences and spending patterns

Question 3. 3. Marketing is an important challenge because of increasing competition for guests’ time and money. (Points : 1)

; True
; False

Question 4. 4. Resorts approach their customers as (Points : 1)

; carefully as possible
; welcome visitors
; guests rather than visitors
; potential investors

Question 5. 5. A differentiation strategy encourages a firm to seek uniqueness along some dimension of its product that is valued by consumers. (Points : 1)

; True
; False

Question 6. 6. The origins of resorts can be traced back to (Points : 1)

;
the ancient Greeks

;
Roman times

;
Alexander the Great

;

Question 7. 7. In conducting an environmental scanning exercise, the ____ involves operations within the organization. (Points : 1)

; task environment
; internal environment
; social/global environment
; natural environment
 Walt Disney

Question 8. 8. Given the long-term nature of resort development and the symbiosis between its business success with the health of surrounding environments and communities, sustainable development becomes a fundamental principle for resort businesses. (Points : 1)

; True
; False

Question 9. 9. In today’s environment, the term “spa” typically signifies a health resort or service. The term is derived from (Points : 1)

; the ancient Greek city of Sparta
; the Spanish town of Spabadell
; the Roman god of health, Spartecles
; the town of Spa in Belgium

Question 10. 10. The Family Life Cycle Theory (Points : 1)

;
reflects the changing socio-economic circumstances within households

;
follows a typical nuclear family through its stages of growth and change

;
is a complex specification of family life

;
all of the above

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