Please answer two questions in one page
1. ; What are some the reasons why a salesperson would be reluctant to use a sales force automation system? Do you agree or disagree with this hesitancy? Why or why not?
2. ; How can sales managers and business owners (Direct TV), without threat of force, get salespeople to buy into the use of CRM? ; What should a sales manager/owner do with a superstar sales person who refuses to use CRM? Why?
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