please answer question below
1. Please watch video below and share 2-3 of your perspectives/insights.
https://www.youtube.com/watch?v=BlY0-IyHJyo
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2. ;
In the past year, Apple’s market value has plummeted from a high of $700+/share to less than $350 in April/May, 2013. ;That’s a loss of 38%! They have since rebounded to around $550/share in Dec. 2013. ;But the highs of $700/share are not expected to come back…or will they? ;
From a managerial perspective, what happened earlier in 2013 and why? ;Also, why is it so important for Apple to increase its market value? ;What might happen if Apple cannot recoup its losses? Provide thoughts on Director and Executive compensation at Apple?