perceptual maps original work only
perceptual maps
Select ;an industry with many competitors.
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Select ;two key variables that segment the competition.
Complete ;a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
Use ;the MarketLine database and ;Wall Street Journal ;in the University Library to facilitate your research of the company.
Create ;a 10 slide Microsoft® ;PowerPoint® ;presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.