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OL 215 Final Project Two Milestone One Guidelines and Rubric For this assignment, due in Module Six, you will submit a one- to two-page document that will provide a profile of your chosen struggling company (from the list below).

OL 215 Final Project Two Milestone One Guidelines and Rubric For this assignment, due in Module Six, you will submit a one- to two-page document that will provide a profile of your chosen struggling company (from the list below). This milestone will serve as a rough draft and must cover the critical elements below. You are expected to provide a minimum of two to three paragraphs for each of the three critical elements, which include: current management planning, employee’s perception and organizational culture, and communication. Instructor feedback should be applied to your Final Project Two submission. Toyota (specific to recalls over the last decade)  Toyota.com  The Toyota Recall  What Really Happened to Toyota?  Can Toyota Recover Its Reputation for Quality? WorldCom  Ex-WorldCom CEO Ebbers guilty  WorldCom: The Accounting Scandal Enron  Enron Case Study  Enron Scandal (4:48) Motorola  What Happened to Motorola  10 Reasons Why Motorola Failed Eastman Kodak  Kodak Moments Just a Memory as Company Exits Bankruptcy  Kodak CEO Talks Company’s Future  Eastman Kodak Files for Bankruptcy Specifically, the following critical elements must be addressed: I. Profile of a Struggling Company a. Assess how the current management planning practices interfere with or prohibit the organization’s ability to optimally function. You could consider using the fundamental principles of management in your explanation. b. Describe how the employees’ perception and organizational culture have been impacted by management’s performance. You could consider the connections between management and its impact on culture. c. Explain how communication has played a part in management’s inability to increase employee performance. You could consider the connections to specific communication barriers that exist within the organization. Guidelines for Submission: Final Project Two Milestone One must be one to two pages in length with double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA style. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Rubric Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Profile: Current Management Planning Assesses how the current management planning practices interfere with or prohibit the organization’s ability to optimally function Assesses how the current management planning practices interfere with or prohibit the organization’s ability to optimally function but details are inaccurate or cursory Does not assess how the current management planning practices interfere with or prohibit the organization’s ability to optimally function 30 Profile: Employees’ Perception and Culture Describes how the employees’ perception and organizational culture have been impacted by management’s performance Describes how the employees’ perception and organizational culture have been impacted by management’s performance but details are inaccurate or cursory Does not describe how the employees’ perception and organizational culture have been impacted by management’s performance 30 Profile: Communication Explains how communication has played a part in management’s inability to increase employee performance Explains how communication has played a part in management’s inability to increase employee performance but details lack relevance or are cursory Does not explain how communication has played a part in management’s inability to increase employee performance 30 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Earned Total 100%

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