Marketing question

Assignment: Reflection Paper

This assignment will assess the following competency: 4. Demonstrate the ability to exhibit sound marketing decision-making.

Directions

Based on the learning experience in this course along with the new marketing knowledge that you have acquired discuss in 300 – 400 words how you can use these practices to improve the marketing effectiveness in your current organization. Discuss how you can forge a long-term marketing strategy in your organization. How can the establishment of effective workgroups assist you here?

These are the topics learnt: some of them can be used for this assignment.

– ; Marketing strategy : why is Marketing Management important

– ; Customer behavior

– ; Segmentation: market segment; demographic, geographic, psychological, behavior, B2B

– ; How do marketer segment the market

– ; Product positioning

– ; Positioning via price, and promotion

– ; Positioning: Assessment through the customer lens

– ; Targeting: what is targeting, and do marketers do it

– ; Sizing market

– ; Products: Goods and services

– ; Brands. What is a brand, what are branding strategies

– ; New product, why are new product important, how does Marketing develop new product for their customers

– ; What is the product life cycle?

– ; Pricing; why is pricing so important, low prices, high prices

– ; Customer and psychology of pricing

– ; Channel of distribution and logistics

– ; Advertising messages and marketing communication, what is advertising, why is it important, what market goals are sought from advertising campaigns, designing advertsising messages to meet marketing and corporate goals

– ; Integrated marketing communication and media choices

– ; Social media

– ; Customer satisfaction and customer relationship

– ; Marketing strategy

– ; Marketing research tools

– ; Marketing plans.