Internet-Based Marketing Blog
Resources: ;University of Phoenix Material: Writing a Blog and Ch. 15 & 22 of ;Advertising and Promotion
Visit ;the websites of three of the following companies: Kimberly-Clark, Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal Studios.
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Select ;one of the websites for this assignment.
Write ;a blog about the selected website in which you answer the following questions:
- What are the general advantages and disadvantages of using Internet-based marketing communications?
- Which general factors are essential for a website to be effective in terms of marketing communications practices and strategies?
- Which of these factors does the selected company use? How does it use them? Does it use them effectively?
- How does the website promote two-way communication between the company and the customer?
- How does the website gather information on the customer?
- How might interactions on the website between the consumer and the company be improved?
Imagine ;what readers of your blog might say about your original entries.
Write ;three responses to the blog entry as though you were three different readers commenting on your entry.
Cite ;at least two references other than the course texts.
Format ;reference citations consistent with APA guidelines.