I need help with my management assignment

Book.rar ;

IN ADDITION TO READING THE TEXT (CH 8 AND 9) AND THE KRAFT FOODS INC. CASE, YOU WILL WANT TO REVIEW THESE ARTICLES BEFORE ANSWERING THE QUESTIONS. ; YOU MAY SUPPLEMENT THESE SOURCES WITH RESEARCH OF YOUR OWN. ; YOU MAY ALSO FIND IT USEFUL TO REVIEW THE INSTRUCTIONS, SUGGESTIONS AND RUBRICS FROM PREVIOUS CASES TO ENSURE YOUR ANSWER IS COMPLETE.

http://www.wsj.com/articles/kraft-foods-h-j-heinz-to-merge-1427278332

http://www.wsj.com/articles/kraft-heinz-is-still-taking-shape-after-its-own-merger-1438829695

http://blogs.wsj.com/moneybeat/2015/03/25/kraft-heinz-deal-making-other-food-stocks-look-tasty-too/

http://blogs.wsj.com/moneybeat/2015/03/27/krafts-stock-price-get-even-tastier-to-investors/

APPLYING (AND DEFINING) KEY CONCEPTS FROM THE TEXT, BRIEFLY DESCRIBE THE FOLLOWING EVENTS. ; YOU MAY EXPECT TO USE MORE THAN ONE CONCEPT IN EACH ANSWER. ; PRECISION IN THE USE OF KEY TERMS IN CONTEXT IS CRITICAL TO THESE QUESTIONS.

1. ; Overall, how would you describe Kraft Food’s corporate strategy after its spin-off from the Altria Group in 2007?

2. ; Specifically, how would you describe Kraft’s takeover of Cadbury in 2010?

3. ; How would you describe the 2012 split into Kraft Inc.’s business into North American Grocery and Mondelez International?

4. ; What can you say about the performance of each company before and after the deal?

5. ; Given what you know about corporate strategy and firm performance, was the 2012 split of Kraft Inc.’s business into North American grocery and Mondelez international and snacks a good strategic move? ;Why or why not?

6. ; How would you describe the combination of Kraft and Heinz?

7. ; What can you say about the performance of each company before and after the deal?

8. ; Given what you know about corporate strategy and firm performance, is the 2015 combination of Kraft and Heinz good strategic move? Why or why not?