Entry Plan into International Market
Write a five to six (5-6) page paper in which you:
1. Choose a country into which the company you selected may expand. ;
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2a. ;Develop a brief profile of the geographic and historical data regarding international ;
business
2b. ;Develop a brief profile of the political and legal environment for conducting international ;
business
2c. ;Develop a brief profile of the business customs and practices
2d. ;Develop a brief profile of the economic environment ;
2e. ;Develop a brief profile of the population characteristics
Develop a brief profile of the language ;
Develop a brief profile of the GDP
Develop a brief profile of personal income ;
Develop a brief profile of the labor market ;
Develop a brief profile of the trading partner/countries ;
3a. ;Ascertain the possibility and feasibility of integrating ecommerce into the company’s ;
offering. of the impact of regional and global trade integration
3b. ;Ascertain the possibility and feasibility of integrating ecommerce into the company’s ;
offering. of the impact of potential volume of trade
3c. ;Ascertain the possibility and feasibility of integrating ecommerce into the company’s ;
offering. of the impact of the marketing mix components
3d. Ascertain the possibility and feasibility of integrating ecommerce into the company’s ;
offering. of the impact of the key cultural dimensions affecting marketing operations ;
4. Analyze the key reasons why the entering the market in the country that you have chosen
is justified.
5. Risk one of foreign expansion ;
; ; ;a.How to mitigate risk one
; ; ;b.Risk two of foreign expansion
; ; ;c.How to mitigate risk two ;
; ; ;d.Risk three of foreign expansion
; ; e.How to mitigate risk three ;
6. Suggestion one to adapt the operational strategies of the company to fit the changing ;dynamics of foreign markets and to foster a competitive advantage for the company.
;Suggestion two to adapt the operational strategies of the company to fit the changing ;dynamics of foreign markets and to foster a competitive advantage for the company.
Note: A valuable reference for this assignment is to use the CIA country factbook, as they are easy to read and understand. You can find them at ;www.cia.gov. When you reference it, you should use this format.
Iceland. (2015). CIA Factbook. Retrieved from ;http://www.cia.gov