Elements a Marketing Plan, marketing homework

Review ;the video case study “Geek Squad: A New Business for a New Environment” on pp. 88-89 in your textbook. ; Keep this case study in mind as you complete this assignment. ;

Write ;a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

• In your opinion, what are the specific key environmental forces that created an opportunity for your company?
• Have there been changes in the purchasing patterns of your organization’s target market in recent years?
• Conduct an environmental scan for your chosen company to identify key trends. ; For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.
• What differentiation strategy should your company undertake to encourage their target market to choose them over other competitors? ;
• In your analysis, what lessons might you learn from the Geek Squad case study?
• What recommendations can you offer up to Geek Squad?

Include ;at least three references, at least one of which must come from the University Library.

Format ;your paper consistent with APA guidelines.

Click ;the Assignment Files tab to submit your assignment.