Daily Mail Questions

‘It is delusional and cult-like:’ Lululemon employee slams the ‘hypocritical’ company in scathing essay and reveals horrifying details about what it’s really like to work for the brand ;

http://www.dailymail.co.uk/femail/article-3162978/Lululemon-employee-slams-hypocritical-company-scathing-essay-reveals-horrifying-details-s-REALLY-like-work-brand.html

1.) ; How does an email like this affect a company and brand? Explain your answer. ;

2.) ; How should a brand or company respond to an email and bad publicity like this? ;

3.) ; If you were in charge of branding, how would you look to re-brand the idea and image of the company? ;

4.) ; Research what other bad publicity Lululemon received in the past. How did they respond? How did it affect their business?

minimum 5 sentences to each question