CT 3 Mod 7 501

Marketing is essential to the healthcare industry for branding and growing health systems. In this assignment, you will examine the impact of consumerism in choosing a primary care provider in Saudi Arabia.

Review the following article. ;

Al-Briek, A., Al-Barrak, A., Al-Johi, K., Al-Anazi, M., Al-Ateeq, M., & Masud, N. (2018). Factors that influence patients in choosing their treating physicians in the private sector in Saudi Arabia. American Journal of Public Health, 6(4), 173-181. Retrieved from http://www.sciepub.com/AJPHR/abstract/9231 ;

Write a 5-6-page paper, not including the cover and reference pages, using the readings, research, and your knowledge of healthcare consumerism influencing marketing. Your paper should analyze the following substantive requirements:

;● Describe what consumers are looking for in a provider in Saudi Arabia.

;● Evaluate the data presented and any information that would be valuable that is not present in the study. ;

● Assess how healthcare consumerism plays (or should play) a role in the marketing strategy of provider facilities in Saudi Arabia ;

● Provide two recommendations on how to market the healthcare facility ;

● Recommend how to monitor the data to ensure your marketing approach is working. ;

Your report should meet the following structural requirements: ; Be 5-6 pages in length, not including the cover or reference pages. ; Be formatted according to APA writing guidelines. ; Provide support for your statements with in-text citations from a minimum of six scholarly articles. Two of these sources may be from the class readings, textbook, or lectures, but four must be external. ; Utilize headings to organize the content in your work. ; Zero plagiarism Morte Citation through the text The references not older than 5 years ago