Claims to Environmental-Friendliness

ORIGINAL ANSWER, EACH PART MUST BE ANSWERED IN FULL WITH EXPLANATION AND REFERENCES TO SUPPORT ANSWER********

After reading “The ‘Six Sins of Greenwashing’: A Study of Environmental Claims in North American Markets“, discuss the tension between businesses interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of “greenwashing”? If you were a marketing executive, would you have a policy against “greenwashing”? Why or why not?