As background, read the “Ethical Issues” involving LeAnn Rimes and her recording contract appearing in Chapter 11 on page 249 of the text.

Then either (1) perform your own online research about a contractual dispute in the entertainment industry involving the performer(s) of your choice, or (2) research the famous contractual dispute between Charlie Sheen and the producers of Two and a Half Men. Using your research, answer the following questions:

What were the basic terms of the contract(s) you researched?

Were these terms fair? Why did the individual you researched disagree with the contract? How did the dispute arise?

Did the parties have equal bargaining power? Do you believe a court should enforce the contract or find it unconscionable? How was the dispute ultimately resolved?

If you were a member of the entertainment industry, how would you change the contract’s terms to help avoid a similar dispute in the future? If you were the entertainer, how would you try to amend the terms of any future contract you sign in order to protect yourself?

Support your answer with facts and statistics you have researched. Please cite at least two (2) separate references using proper APA format. minimum of a 100- word

These are two separate question, each question need about 350 words.

1.find a current event related to ethics in the workplace. Summarize and comment the article (it may be an ethical or unethical aspect of work) and provide an active link.

A current event example of ethical/unethical workplace practices can be argued in Donald and Ivanka Trump’s proposed maternity leave poliicy which only applies to pregnant mothers.

2.find a current event related to global media technology. What is going on around the world in terms of media technology? How does the U.S. stack up with foreign innovation and policy? Post a summary and comments of the article along with an active link.

current event example:

http://www.forbes.com/sites/riskmap/2016/12/08/why…

http://fortune.com/2016/12/02/cyber-security-bill-…

Do not use the article I provided, please use others current events .

Using the job that you identified for Integration Exercise 1, please complete the following:

Describe in detail the interview plan that you will use for evaluating job candidates. Specifically:

a. State whether you would use a structured or unstructured interview, and explain in detail your reasoning.

b. Give specific examples of the behavioral and/ or situational questions that you would use for the interview, and explain what information those questions would yield.

c. Describe the overall interview process. Would it be a single interview, and with whom? Or, would it be a multi-hurdle process?

b. Describe specific steps you would take to eliminate bias in the interview process.

Ps: The job that I identified for Integration Exercise 1 is Human Resources Manager position. For this assignment, please answer questions one by one. Copy the question in a new document, and then answer the question. At least 1000 words for this assignment. Thanks!

In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. In a television commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. Although that sounds like a lot of points to get from drinking the soft drink company’s products (roughly 190 drinks a day for 100 years), the company also allowed customers to purchase points for 10 cents each.

The man did the math and discovered that the cost of the 7 million points needed for the jet was $700,000. He then put together a business plan, raised the $700,000 from friends and family, and submitted 15 points, the check, and an official order form with a demand for the Harrier jet.

The company wrote back, stating that the Harrier jet in the commercial was simply used to create a humorous and entertaining advertisement. They apologized for any misunderstanding or confusion people may have experienced and enclosed some free product coupons.

The free coupons did not satisfy the man, who then took the soft drink company to court. Finally, a federal judge for the Southern District of New York held that the company was only joking when it implied in its ad that it was giving away fighter jets. The judge noted that because the jets sell for approximately $23 million, no one could have concluded that the commercial actually offered consumers a Harrier jet. Instead, this was a classic example of a deal that was too good to be true.

Write a paper of 4 body pages that answers the following questions, including an in-depth explanation of the supporting rationale:

• What are the key legal factors present in the scenario?
• What are the 4 elements of a valid contract? How do they relate to the scenario in question?
• What is the objective theory of contracts?
• How does the objective theory of contracts apply to this case?
• In your own words but based on research and analysis of relevant legal concepts and cases, why do you think the court held that there was not a valid agreement in this scenario? Provide support for your position.
• Are advertisements generally considered offers? Explain.
• How does this case differ from a reward situation in which a unilateral contract is formed upon completion of the requested act?
• What recommendations (at least 2) would you make for a company considering an aggressive marketing campaign with giveaways of high value items? Explain the rationale behind each recommendation.

Your submitted assignment (200 points) must include a Word document of 4–6 body pages that contains your answers to the questions listed and a reference list of any sources that you used within your paper (cited properly in APA format).

Part 2: Required information from the Marketing Plan 2 located below (Number of minimum slides 10).

Student Instructions: Complete the following information about the organization and products and/or services you will focus on as this will provide the content for your MARKETING PLAN PART 1 (POWER POINT) presentation along with a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Part 1 Assignment.

Marketing Information and Research

RESEARCH QUESTION

Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives.

INFORMATION NEEDED

Describe the information your organization needs to make effective decisions about how to answer this question or solve this problem.

RESEARCH RECOMMENDATIONS

What research do you recommend in order to provide the information you need? What research method(s) would you use to get the information you need? Will it involve secondary data and research? Primary research such as interviews, focus groups and surveys? Why do you recommend this research approach?
Customer Decision-Making Profile

IDENTIFYING THE CUSTOMER AND PROBLEM

Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.

FACTORS INFLUENCING CUSTOMER DECISIONS

Provide a brief profile of your target segment using at least three of the following categories:

• Geographic characteristics: e.g., location, region, population size or climate.
• Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
• Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.
• Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.
• B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity

REACHING THE CUSTOMER

Based on this profile, identify 2-3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit.
Positioning and Differentiation

Positioning and differentiation explain what you want to be known for in the market, and how you are different from competitors. Respond to the following questions.

COMPETITIVE ADVANTAGES

List the competitive advantages of the product, service or organization you’re focusing on: the things that make it different from competitors in positive ways.

MARKET NICHE AND POSITIONING STRATEGY

Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?

POSITIONING STATEMENT

Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].

REPOSITIONING CONSIDERATIONS

Do you recommend a repositioning that improves on what the organization has been using up to this point? Why or why not?

Branding

BRAND DESCRIPTION

What is the “brand” you are trying to build? What do people think about this brand today, and how do they experience it?

BRAND PROMISE

What is the brand promise for this brand? If one hasn’t been defined yet, create one. If you believe the brand promise needs improvement, please suggest how you would refine it. Why is your recommended brand promise a good fit?

BRAND VOICE AND PERSONALITY

Describe your brand voice and personality using the is/is never template:

• [Brand] is:
• [Brand] is never:

BRAND POSITIONING AND STRATEGY

Make a recommendation about brand positioning and/or branding strategy to help build the brand and contribute to align it with what your target segment wants. How will this contribute to the success of your product, service or organization?