Write Your Marketing Plan!

This is your last assignment. This week you will be combining all of the elements of your Marketing Plan from previous week’s assignments. ;

Note: ; Additional information may also be used/required–be sure to work with your professor on this.

Your Marketing Plan should include, but is not limited to, (from your chosen Case Study):

1. ; The name of your chosen company, its Mission Statement and the description of your product or service

2. ; A situational analysis of your chosen company

3. ; A SWOT analysis of your chosen company

4. ; The Product Choices of your chosen company

5. ; The Marketing Strategy of your chosen company

6. ; The Marketing Implementation and Evaluation & Control of your chosen company

7. ; An Ethics and Social Responsibility Strategy for your chosen company

The requirements below must be met for your paper to be accepted and graded:

• Write between 3,750 – 5,000 words (approximately 15 – 20 pages) using Microsoft Word in APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 80% of your paper must be original content/writing.
• No more than 20% of your content/information may come from references.
• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing. ;

A detailed explanation of how to cite a source using APA can be found here (link). ;

There are 4 primary financial statements used in financial statement analysis. They are the balance sheet (or statement of financial position), the income statement (or the statement of operations), the statement of changes in shareholders’ equity, and the statement of cash flows. For this activity, you should choose at least 2 of these statements and discuss the following.

• What is the purpose of this financial statement?
• What are its primary components, and what do they represent?
• Who are the primary users of this statement, and how is it generally used?
• What GAAP (Generally Accepted Accounting Principles) are employed in its construction?
• How does this financial statement relate to the other financial statements?

Be sure to document your statements with credible sources, in-text citations, and references using proper APA format. Minimum of 550 words

Hello Please assist me with writing the below paper. 800 – 1000 words. Thanks!

Contemplate the comment, “Targeted reading helps you to practice in an evidence-informed way” (Rousseau & Barends, 2011, p. 228). Before you begin to write your paper, do the following:

1. Formulate an answerable question: ; Before conducting your directed research, begin with a focused question based on a practical HR-related issue or problem. ; Then, formulate a targeted question, giving consideration to “the kind of setting (professional, government, non-governmental organization, for-profit) in which you’re interested, the values and preferences of the targeted group, and the kinds of outcomes that matter” (Rousseau & Barends, 2011, p. 228).
2. Search for the evidence: ; Once you have formulated your question, locate and read a systematic review or meta-analysis offering scientific evidence answering your question. ;
1. Write an 800- to 1000-word paper guided by the following requirements:
1. Introduction: Write a brief introduction to the paper.
2. Article Summary: Provide a brief summary of the Rousseau and Barends (2011) article.
3. Focused, Answerable Question: Identify your focused, answerable question, explaining the bases for its selection.
4. Critical Appraisal of the Evidence: Critically appraise the evidence (i.e., the systematic review or a meta-analysis), using the following criteria:
1. What is the study’s methodology? ; Is it valid?
2. Does the study appear to have a high or low level of evidence? ;Factually support your response.
3. Is there potential bias in the study? ; Explain.
5. Integration: Evidence, Experience, and Expertise: Integrate the evidence with your own experience and expertise, as well as the context and stakeholder concerns.
1. Is the evidence informative? ; Explain.
2. Briefly, what scientific evidence appears applicable to your situation?
3. Briefly, what scientific evidence appears inapplicable to your situation?
4. After combining the best available scientific evidence, the business information, and your own experience and expertise, what evidence-based decision(s) would you suggest?
6. Conclusion: Provide a brief conclusion.
2. In your paper:
1. Use appropriate headings for each of the items a-f in Step 4.
2. Include a cover page and a reference page in addition to the 800-1000 words required for the assignment.
3. Thoroughly review your completed paper for APA formatting and mechanics. ; Check the instructions of this workshop document and the rubric for this assignment to be sure that your paper has met all requirements.

In this module, you will complete and submit your final project. You will perform a vertical and horizontal analysis and a ratio analysis. Then you will interpret these analyses for your audience, as well as researching competitor information. Lastly, you will use the information from your analysis and research this week as well as the information you gathered during the weekly Financial Accounting Projects to come to a decision about whether you would recommend investment in the company or not.

This week’s submission will include the following:

1. Workbook Spreadsheet from Module 02:

Page 1 – Complete the vertical and horizontal analysis calculations for the figures you collected in the Module 02 Financial Accounting Project.

Page 2 – Complete the financial ratios on the second page of the workbook you started in Module 02.

2. Research Paper:

Introduce your company to your audience. Share company history, values, goals, product lines, industry challenges, and any other interesting facts you find. Share what industry or industries your company operates in. Who are their major competitors?

Analyze the horizontal and vertical analysis you completed in the workbook. Choose three items from each analysis that you feel are important to highlight, positive or negative. Share what these items mean in terms of the company’s performance and your recommendation to invest or not to invest based on these figures.

Analyze the ratio analysis you completed in the workbook. Address each area of ratio analysis: liquidity, solvency, profitability, and market analysis. Interpret these ratios, and explain what they mean for your company, supporting your explanation with your calculations.

Locate or calculate at least 5 key ratios from your company’s main competitors. Compare your company to the competition and explain which company is performing better. Support your explanation with your calculations or research of the competition.

Advise your audience as to whether to invest in Tootsie Roll Industries Inc. Remember to support your recommendation with the figures calculated in your analysis. Your work should support your recommendation. Prepare a clear and concise professional business report. Use proper APA formatting, including a cover page, in-text citations, and a reference page. Your finished research paper should be 4-6 pages long.

Submit two files to the drop box:

1. ; Research paper in Word.

2. ; Company analysis in your Excel Workbook.