CASE STUDY 1-1: Lego - From Chapter

Discussion Questions

;1. How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy?

2. ;Which of the generic strategies does Lego appear to be using on this case? Provide support for your choice.

Table of Contents

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3. ;Are changes implemented by Knudstorp an indication of hypercompetition? Defend your position.

4. ;What advice would you give Knudstorp to keep Lego competitive, growing, and relevant?

Textbook attached. Need 125 words for each question.