Building customer loyalty through strong emotional marketing, marketing homework

Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, Vine, YouTube, etc.)

• Tell us your favorite product that you purchased that was influenced by social media(or from a website that caught your attention) ;and what positioning statement the company used.
• Make sure you include the information from the fill-in-the-blank positioning statement.( See video)
  
• Also, state your opinion on how well social media clearly portrayed the positioning statement.

Video Segment Reference:

Newell, G. (2011, December 29). Building customer loyalty through strong emotional marketing [Video file]. Retrieved from https://youtu.be/zXTakDJG-NM.