BA405 Assignment Wk1

BA405 Assignment Wk1

Building an International Company

Grass Roots Company:

How does a company grow to become an international entity? Identify one international company, trace its roots and explain a success and a challenge it had growing to an international status. Also, create a new product idea of your own and describe how you could take the company from a local business to an international success.

• ; Identify one internationally successful company.

• ; Briefly describe its growth history

• ; Describe a success and a difficulty it had growing to international status

• ; Create your new product idea

• ; Describe how you would grow the company to international status.

This assignment should be approximately 1,500 words. It is to be written in APA format, type face: Times New Roman – 12 point, with a cover page. Remember to cite your sources in APA format. Minimum of 2-3 sources, not Wikipedia, one source can be your textbook.