BA470 Week 4 Assignment P’kolino Case Study Analysis
P’kolino Case Study Analysis
Case studies are a great way to apply your new knowledge to a real world situation. This week you will read and interpret the P’kolino case study located in your textbook.
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- Chapter Seven Case Study: P’kolino (pages 261 – 304).
- Case Study questions are on page 304.
Write a 2-3 page paper.
Address the following in your paper:
- Does the business plan tell a coherent and compelling story?
- If not, what would you change?
- Does the plan capture all of the learning that Antonio and JB have accumulated?
- If not, what would you change?
- What three questions do you think Antonio and JB need to answer through further planning before they launch the venture?
- Give a thorough explanation of each
- What are the three strongest aspects of the plan?
- Give a thorough explanation of each
- What areas need improvement?
Provide a summary/concluding paragraph
Grading Criteria Assignments |
Maximum Points |
Meets or exceeds established assignment criteria |
40 |
Demonstrates an understanding of lesson concepts |
20 |
Clearly presents well-reasoned ideas and concepts |
30 |
Uses proper mechanics, punctuation, sentence structure, spelling, and APA formatting |
10 |
Total |
100 |