Social business question
For some time now, companies have been wrestling with the strategic issue of how to use their Web sites in positioning themselves in the marketplace – whether to use their Web site just to disseminate product information, or whether to operate an e-store to sell direct to online shoppers (Thompson, Ch. 6). ; And nowadays one finds all sorts of “in the moment,” mobile-commerce applications utilizing smartphones (iPhone, Android, BlackBerry) and social networking services (Facebook, Twitter) that can integrate m-commerce capability with the firm’s internal IT and marketing systems. ;Welcome to social business.
Social business concerns monitoring, responding, amplifying and leading consumer behavior in support of corporate brands and products. ; It is fundamentally about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. ;(Social business: why you can’t afford to ignore it, IBM Forward View, 2011.) ;Apple, Google and Whole Foods Market create gravitational buzz that attracts customers to their respective brands through finding shared purposes, creating meaningful engagement platforms and encouraging collaborative partnerships. ;Whole Foods Market for example works toward healthy living through better food and nutrition utilizing its educational platform and collaborative supply chain relationships. ;
OUR PROCESS
Order
Payment
Writing
Delivery
Why Choose Us: Cost-efficiency, Plagiarism free, Money Back Guarantee, On-time Delivery, Total Сonfidentiality, 24/7 Support, 100% originality
Comment on a personal experience in e-commerce—were social business principles exhibited? ;How might the experience have been improved?
Would you agree, managers need to “up their game” with social media? ;Explain.