Written Assignment – PowerPoint

Written Assignment – PowerPoint ;

Marketing Plan Presentation:

Final Project Objectives

1. Understand impact of marketing environments on health services marketing strategy

2. Develop marketing objectives

3. Apply marketing concepts of segmenting, targeting and positioning a health services market

4. Describe a health services organization’s current marketing mix and suggest modifications based on marketing objectives

5. Identify measurements to access the marketing plan’s impact on the health services organization.

6. Demonstrate college-level research and writing skills commensurate with a 300-level course

Steps to completing a Successful Final Project

Chosen health services organization. ;Shady Grove Adventist Hospital (Rockville, MD)

;3. ;Research your health service organization. ; Your research should take many forms, including academic research. ; Your research should also include a visit to the organization, interviews with key administrators or marketers (if possible), research on the category of health services in which the organization belongs, e.g. hospitals, physician practice, etc., website review, review of similar services which would be considered direct competitors. ; You might want to refer to the Marketing Webliography

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;4. ;Review the final project Power Point Template. ; Be sure you understand all the relevant marketing concepts;

;5. ;Use the marketing plan template ;to complete your Power Point Presentation. ; Feel free to change the design and slide layouts in whatever way you feel best represents and communicates your best work. ;Be sure to remove any of the generic text provided to you for guidance. ;