Why has strategic management become so important to today’s corporations?
be assessed according to the following criteria:
Does it answer the question that has been set?
Does it begin with a clear introduction which sets the topic in its
context, defines any concepts which are not in common use and outlines
the structure of the argument?
Is the main discussion well structured and logical in its approach?
Does one point flow smoothly into another?
Does the essay cover the relevant ideas, theories and concepts? Are
these ideas, theories and concepts outlined in sufficient detail and
does this outline demonstrate that the writer understands the subject?
Is all the material included germane to the discussion?
Are comparisons made between different viewpoints where appropriate?
Does the writer evaluate the ideas, theories and concepts he or she is using?
Is evidence provided for all assertions made? Is the argument well
balanced – i.e., does the author recognize that it is difficult to
offer a definitive viewpoint?
Is there evidence of reading around the subject?
Does the essay conclude by summarizing the argument, which has been
presented? Is reference made back to the essay question at this point
to wind up the discussion?
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