week7 discussion questions.

Please answer the following questions separately. Each question need 3-4 paragraph. ;

1. ;Please visit: ;http://www.freitag.ch/.

Explore the website and describe the competitive advantage that this business is based on. How has Freitag developed a brand that appeals to a global market? Would you buy these products?

2. ;What opportunities and threats will marketers encounter as a result of climate change? Please select a brand and discuss examples of the opportunities and threats that you anticipate will challenge this brand. What can the marketer do to capitalize on the opportunities and work with the threats?