WaterAid is an international nongovernmental organization aimed at transforming lives by improving access to safe water, hygiene and sanitation in the world’s poorest communities. Watch the video, WaterAid Global Strategy, and evaluate the organization’s marketing strategy. In 300 words How effective do you think WaterAid’s marketing strategy will be in achieving its mission? Where might they fall short, and what might help the organization succeed in its worldwide efforts?
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