Toyota Marketing Short Paper
Research and analyze the consumer market for the Toyota you chose for your final project in Module 1. In a short paper, answer the following questions:
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- What cultural, social, and personal factors are likely to most influence consumer purchasing of your product or service?
- What research tools will help you better understand the effect on buyer attitudes and behavior?
- Which aspects of consumer behavior will you emphasize in your marketing plan and why?
- What marketing activities will you plan to coincide with each stage of the consumer buying process?
Write the paper in 2-4 pages in a Word document. APA Format, include headers, cover page, reference page, and at least 3 references
