Three Circles Memo…

Imagine that you have been hired by Netflix to conduct a three circles analysis. In a memo to the CEO, describe Netflix’s competitive strategy and analyze how it competes with similar companies. ;

In your 3- to 4-page MEMO, address the following: ;

1. The first circle represents the team’s consensus of what the most important customer segments need or want from the product or service. ;

2. The second circle represents the team’s view of how customers perceive the company’s offerings. ;

3. The third circle represents the strategists’ view(s) of how customers perceive the offerings of the company’s competitors. ;

4. Describe how 1, 2, and 3 are particularly important for asking questions about the company’s competitive advantage. ;

Include a title page and reference page, and follow APA format. ;Use outside academic sources…