The making of a successful brand

Select one of the world’s most valuable brands from “The World’s Twenty-Five Most Valuable Brands.” ;

In a well-written 2 – 3 page paper (supported by at least one scholarly reference) and the company’s Annual Report, and two other credible sources (news media or trade press, for example), assess the brand’s value. ;

1. How did the brand develop its brand value? ;

2. Discuss the company’s brand loyalty, including brand recognition, performance, and insistence. ;

3. How has the brand employed social media in its communication mix? ;

Provide specific examples. Your paper should follow ;APA style, and be clear, concise, and demonstrate knowledge of the concepts presented in this module. ;