The Dimensions of Brand Equity for Nestle Crunch Bar: A Research Case.
Case Analysis Paper
Read the Harvard Business Review Case Study: ;The Dimensions of Brand Equity for Nestle Crunch Bar: A Research Case.
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In this case study, consumers’ thoughts and feelings about the Nestle Crunch bar are presented for interpretation and evaluation.
Compose a 3-4 page paper (plus Cover page and References page) and analyze the case using the following outline:
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Identification of the Issues
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Identify the major opportunity/problem faced in this case.
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Identify the major decisions that need to be made.
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External Analysis
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Evaluate factors outside the organization that should be taken into consideration when making a decision.
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Internal Analysis
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Evaluate factors inside of the organization that should be taken into consideration when making a decision.
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Alternatives
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Select possible alternatives to take advantage of the opportunities or solve the problems identified.
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Evaluate the strengths and weaknesses of each alternative.
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Decisions and Implementation
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Propose a solution to the problem.
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Defend your proposed solution by citing information from the case and our textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.
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Measuring Results
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Choose methods to measure results.
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Predict what you will do if your plan fails and describe your contingency plan.
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