The “Cool-ification” of Tupperware

Read the required Elliot article and explore the ;Tupperware ;website to familiarize yourself with Tupperware’s products and marketing strategies. ; How has Tupperware used social media to mobilize not only its potential customers of a younger generation, but also its sales force? ; Would you say these efforts have been successful or not? ; Why? ; Explain your rationale. ; *MUST USE OWN WORDS! NO PLAGIARISM!!!*

Here is the article for your readings:

Tupperware moves its social networking online: Not relying on its parties, company starts campaign on Facebook and Twitter