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The Case of the New Apple, Inc.

Read this week’s required article: “What You Don’t Know About Apple”. Retrieved from the Ashford University Library.

In a three- to four-page paper (not including the title and reference pages):

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  • Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace.
  • Discuss if Apple’s competition has increased their share of the marketplace at Apple’s expense.
  • Discuss if Apple will succeed without Steve Jobs.

You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook

Textbook:

Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc. 

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