SWOTT Analysis Chick-Fil-A
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Complete the following tasks:
- Perform a SWOTT analysis, placing particular emphasis on long-term trends affecting the company chosen by you – Chick-Fil-A.
- Create a (new) mission statement, placing particular emphasis on what the competition is doing. Include the following elements in your statement:
- Customer orientation
- Service category
- Scope or direction
- Core competency
- Measurability
Submission Details:
- Present your analysis as a 2-page report in a Microsoft Word document formatted in APA style.
- On a separate page, cite at least three peer-reviewed sources using APA format.
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Assignment 3 Grading Criteria |
Maximum Points |
|
Performed a SWOTT analysis, placing particular emphasis on long-term trends affecting the company chosen by you. |
20 |
|
Created a (new) mission statement for the chosen company. |
10 |
|
Included the given elements in your statement. |
10 |
|
Used correct spelling, grammar, and professional vocabulary. Formatted the paper and cited all sources using APA format. |
10 |
|
Total: |
50 |
