Watch the video, How to Perform a SWOT Analysis, and then conduct a SWOT
analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to
Come? case provided in theCourse Materials section. The
analysis should address the components of the organization’s environment
(internal strengths and weaknesses, and external opportunities and threats),
alternatives to consider, and your assessment of the quality of the decision
made by the company and/or your recommendation(s) for improvement. (NOTE: This
will become part of your final paper.) Your paper must be four to five pages in
length, incorporate at least two resources from the University’s Online Library
collection, and be formatted according to APA style as outlined in the approved
APA style guide.
Carefully review the Grading
Rubric for the criteria that will be used to evaluate your assignment.
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