Summarize the Different Marketing Components

DUE THURSDAY 3/13

*** RESOURSCES ***

general_marketing_perceptual_maps.html ;

PERCEPTUAL MAPS IN MARKETING.docx ;

Write a 1,050- to 1,450-word summary in which you address the following: ;

For each of the three major phases in the simulation, describe:

1. The situation

2. ;Your recommended solutions, including why

3. ;Your results ;

Summarize the different marketing components addressed in this simulation by answering the following questions: ;

1· ;What is the relationship between differentiation and positioning of products or services? ;

2· ;Is the re positioning of the product in the simulation as you had expected it to be? Explain why or why not.

3· ; What is the effect of the product life cycle on marketing? ;

4· ;What effect did the product life cycle have on the product in the simulation?

Format your paper consistent with APA guidelines