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Strategic Vision question

A strategic vision describes the route a company intends to take in developing and strengthening its business.  It lays out the company’s strategic course in preparing for the future.”

“A strategic vision portrays a company’s future business scope (“where we are going”), whereas a company’s mission typically describes its present business purpose (“who we are, what we do, why we are here”).”

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“A company’s values are the beliefs, traits, and behavioral norms that company personnel are expected to display in conducting the company’s business and pursuing its strategic vision and strategy.”

“Objectives are an organization’s performance targets—the results and outcomes management wants to achieve.  They function as yardsticks for measuring how well the organization is doing.”  (See list of financial and strategic objectives, pg. 19 for examples).

“A strategic plan lays out the company’s future direction, performance targets, and strategy.”

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Consider:

Whole Foods Market’s Strategic Vision, Mission and Core Values.  See welcomecore values and related links: declaration of interdependence, quality standards, sustainability and our future.

Respond as you may wish to an item below:

Comment briefly on WFM.’s mission, core values and approach to long-term sustainability.  Is WFM’s approach ambitious?  Have the core values contributed to the company’s success?  Are the mission, sustainability and vision objectives related at WFM?  Are they the same? Does the mission allow for flexibility about choice of strategy objectives?  Would you say that WFM is mission driven?  Explain.

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