“Business-Level Strategy” Please respond to the following:
e-Activity: Use the Internet to research a company with which you regularly do business or are
a regular customer. Focus on how that company relates to their customers.
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1. From the first e-Activity, assess your satisfaction with
the company you researched and make recommendations about how that company
could modify its business-level strategy to both increase your overall level of
satisfaction and to attract new customers. Provide specific examples to support
2. Analyze the five business-level strategies to determine
which strategy the company you researched most likely applies. Determine how
your experience with that company might change if it switched to one of the
other four strategies (your choice). Explain your rationale.
“Apple, Inc: Keeping the “I” in Innovation” Please respond to the following:
e-Activity: Use the Internet to research Apple’s strategy for competing against other
1. From the second e-Activity and the case study, determine
how market commonality and resource similarity impact Apple’s competitive
standing in terms of its main rivals. Provide specific examples to support your
2. Determine what additional steps Apple’s
competitors are likely to take and how Apple will most likely respond. Explain