Short answer/discussion: Product adaptation

• From the second e-Activity, recommend three strategies to Evo that will help to keep this luxury market alive with the uncertain financial times facing the United States.
• Analyze the external change agents that attract to and detract from exporting. Determine how they affect our market-based economy.

e-Activity

Watch the video titled, “Evo: Global Marketing”, http://www.cengage.com/custom/static_content/OLC/strayervideos/week5video.html