Select a Product or Service to Use for Your Marketing Plan

DUE FRIDAY 3/7/14

Use the product or service you selected for your Marketing Plan: Phase I Paper (See Attached) as follows:

Marketeting Plan Phase I – LikePlum.docx ; ;(RESOURSE)

Write a 360-word paper in which you address the following: ;

1· ; Identify the segmentation criteria that will affect your target market selection. Identify your target market.

2· ; Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. (PAPA JOHN’S PIZZA)

3· ;Discuss how these factors will affect your marketing strategy.

4· ; Analyze current competitors and define the competitive landscape for your product or service. ;

Format your paper consistent with APA guidelines.

——–> ; IMPORTANT ; <——————

***100% PLAGIARISM A MUST***’

***MUST COMMITTED TO THE JOB***

***TRUST WORTHY & OPEN COMMUNICATION ***

***MEET DEADLINE A MUST ***

***MARKETING BACKGROUND***