Retail Marketing Presentation Slide Assignment
To complete the following assignment, go to this week’s Assignment link in the left navigation.
Retail Marketing Presentation
Read the required Fetterman and O’Donnell article. Assume that you have been asked by the management company of a high-traffic shopping mall to analyze the sensory and segmented marketing strategies being used by its tenants. Prepare a PowerPoint presentation for the next executive meeting addressing the following:
Need assignment help for this question?
If you need assistance with writing your essay, we are ready to help you!
Why Choose Us: Cost-efficiency, Plagiarism free, Money Back Guarantee, On-time Delivery, Total Сonfidentiality, 24/7 Support, 100% originality
- Analyze both the sensory (visual, audio, aroma, color, etc.) and segmented (male vs. female, teen vs. adult, and high-end- vs. low- cost, etc.) strategies being used at the property.
- Conclude your presentation with an assessment of who the shopping center is most targeted toward and why that may or may not be a viable strategy in the market featured.
Must be 10-12 slides (not including the title and references slides).Must include the speaker notes at the bottom of the screen to detail the information that would be included in an actual presentation.Must include visuals taken on an actual tour of a local mall or those taken from online sources with proper citations to demonstrate the findings from at least seven retailers.Must support the conclusions with research from at least three scholarly sources, at least one of which is peer-reviewed, in addition to the text.Must be formatted according to APA style guidelines as outlined in the Ashford Writing Center.Must be in own words no PLAGIARISM!
The Fetterman and O’Donnel Article: http://usatoday30.usatoday.com/educate/college/business/articles/20060910.htm