Research Problems

Using Table 3.2 on page 38 as a thinking guide, elaborate on the research problems for Applications & Problems #1 a through g on p. 46. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.

Applications & Problems #1

1. Given the following decision problems, identify the research problems: ;

a. What pricing strategy to follow for a new product ;

b. Whether to increase the level of advertising ;expenditures on print or online.

c. Whether to increase in-store promotion of existing products ;

d. Whether to increase training for frontline service ;providers ;

e. Whether to change the sales force compensation ;package ;

f. Whether to change the combination of ticket ;price, entertainers, and security at the Indiana ;State Fair ;

g. Whether to revise a bank’s electronic payment ;service

Table ;3.2