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read an article and answer 4 questions

For this conference exercise, please read the article, “Social Media: Has it Lived up to The Hype?” ; by Ford Saeks. ; You can access the article through the e-reserves section of our class.

After you have read the article respond to the following questions:

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1. As the web went from Web 1.0 to Web 2.0, how did marketing change?

2. In the article, Saeks mentions the ;third level of communication. ; Consider what he says about this third level of communication. ; Then read the following short article by Pierre Zarokian, “Yelp CEO Confirms Sting Operations to Clean Up Paid Reviews.”

http://searchenginewatch.com/article/2323483/Yelp-CEO-Confirms-Sting-Operations-to-Clean-up-Paid-Reviews

Did the article surprise you? ; Why or why not?

3. What experience have you had with online reviews of products or services? ; Does the article by Zarokian alter your trust in such reviews? ; Why or why not? ; What steps can consumers take to try to make sure a review is genuine? ; ;

4. Saeks conducted a survey among business professionals on LinkedIn. ; You can see some of the responses from some of the participants in the survey in the article. ; Please read the responses. ;

Imagine the situation five years from now. ;What is your prediction regarding the role of social media five years from now? ; Consider the various responses in the survey. ;

-Will business continue to make use of social media to the level that business is using it today? ; ;If so, why? ; If not, why not? ;

-Or perhaps the use of social media will continue but will lose some of its appeal? Perhaps it will be less significant than it is today?

-Or perhaps the use of social media will skyrocket beyond what we are seeing today? ;

Please comment in a paragraph.

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“FIRST15”

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