Product Analysis Assessment

The focus of a marketing program should be on a product or service (the first “P”). For this assessment, choose a product or service made by an organization that is large enough to generate primary as well as secondary research resources. Research the product or service and write an analysis of your findings. In your analysis:

• Describe the company, its competition, and customer requirements.
• Explain how the company’s product strategy attempts to carve out a niche or maintain market share leadership. Consider branding, design, product positioning, and other relevant product-related elements.
• Explain how product positioning strategies contribute to competitive advantage in the marketplace.