Pricing and Retail Strategy

Describe and evaluate a company’s pricing and retail strategy. Include analysis of the current market situation and the competitive strategy. Make sure to choose a company that you are familiar with and one that you have not used for other modules in the course. ;

Your essay should cite and discuss at least three credible outside sources and should apply the concepts presented in the textbook regarding pricing and retail strategies. ;

Your paper should be 2-3 pages in length, well written, and formatted according to APA Style. ;