Place and Price Analysis

In Unit 2, you chose a particular organization’s product or service to examine and analyzed the first “P” (product) of the marketing mix. The second and third “Ps” of the marketing mix are ;place ;and ;price. For this assessment, analyze the place and price for a product. You can use the same product you used for the previous assessment, or you can choose another organization or product.

For the place analysis, complete the following:

• Analyze distribution channels. (How does the organization get the product to market?)
• Analyze where the product is being sold and the approach to inventory.
• Analyze the relationship between the company’s place strategies for the product and the company’s economic success.
• Describe potential management challenges related to implementing the company’s place strategies.

For your price analysis, complete the following:

• Analyze the pricing system for the product. Is it cost-based, value-based, or competition-based? How did you come to your determination?
• Analyze the relationship between the company’s price strategies for the product and the company’s economic success.
• Describe potential management challenges related to implementing the company’s price strategies.