PHL/320 Week 4 SWOT and Strategy Evaluation Paper

Select ;an industry, such as the gambling industry, to complete a SWOT analysis.

Access the profile overview for the selected industry:

• In the University Library, click ;Company Directory and Financials.
• Click ;Hoover’s First Research.
• Click ;Continue.
• Click ;Submit.
• Type ;gambling ;(or your selected industry) in the search box, and click to continue.
• Gambling (or the selected industry of choice) should be first in the list.

Read ;the industry profile overview, including the website links, on the page.

Complete ;a SWOT analysis for the selected industry. The SWOT analysis allows a business to understand how a competitor is positioned in the environment by assessing its strengths, weaknesses, opportunities, and threats. An understanding of a competitor’s position can be a key for a business to determine where funding and resources should be allotted to create new products or services.

Use ;information in the industry profile overview and other scholarly sources as needed. The SWOT analysis should include each of the following:

• Strengths
• Weaknesses
• Opportunities
• Threats

Write ;a 1,050- to 1,400-word paper, including the following attributes:

• SWOT analysis, including a SWOT chart
• Identify opportunities (either product or service) that could improve the customer experience.
• Strategy evaluation
• Define strategic tasks.
• Assess the industry’s capabilities.
• Identify the barriers to strategy implementation.
• A response to the following:
• Based on the SWOT analysis and strategy evaluation, what are some creative actions the industry can pursue to include innovation as a component of their strategy?

Format ;your paper consistent with APA guidelines.

Click ;the Assignment Files tab to submit your assignment..