Persuasive Communication and the Job Fair Brochure

Tri-Fold Brochure Guide.doc

Resources: Ch. 6 & 8 of Introduction to Business

Continue to explore the fictional company you created in Week 2.

You have decided it is time to hire additional employees and would like to have a job fair. It is your responsibility to persuade the organization that the job fair will be beneficial.

Answer the following in a 200- to 300-word response:

What types of communication would be most effective in persuading the groups in your organization–including trainers, employees, programmers, and managers–that the job fair will be beneficial? Describe these communication types and explain why they would be effective.

Now that you have decided on the most effective method of communicating to your organization, you have set up a booth at the local job fair to generate interest in your new company and search for prospective employees.

Create a 1-page brochure describing your company’s structure, business model, and culture. Describe how organizational culture has influenced your business.