Perceptual Map Presentation

Please make sure you put in ;references and speaker note

Select ;an industry with many competitors.

Select ;two key variables that segment the competition.

Complete ;a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Use ;the MarketLine database in the University Library to facilitate your research of the company.

Create ;a 10- to 15-slide Microsoft® ;PowerPoint® ;presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.