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a. ; With all the problems facing companies that go global, why are so many companies choosing to expand internationally? What are the advantages of expanding beyond the domestic market?
b. ; What are the advantages and disadvantages of global promotional strategies?
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c. ; How do consumers reduce post-purchase dissonance? How can marketers provide positive reinforcement to consumers after the purchase in order to reduce their dissonance?
d. ; How can a marketer of a very light, very powerful laptop computers use its knowledge of customers’ expectations in designing a marketing strategy?
e. ; Why is it important to study consumer ethics?
f. ; What are the privacy implications of the increasingly widespread monitoring of online consumers by companies?