new product marketing launch plan part I

Create a product launch plan of no more than 1,050 words for 2 markets (domestic and international).

Include the following components for both markets:

• Market needs
• Market growth
• A brief SWOT Analysis
• Potential competition
• Product offering and product definition
• Product identification
• Justification for your choice of product
• A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan

here is the link for chapter 2

http://www.coursesmart.com/SR/5866761/9780132103008/34?__hdv=6.8 ;