MKT325-1402B-01: Consumer Behavior Fundamentals

2 Parts

MKT325-1402B-01: Consumer Behavior Fundamentals ;

Part 1

Build a key outline based on the previous assignments and information below Steps 1-3

Please stick with Toyota ;

How will you connect your message with the customer market segment that you have been developing throughout the last few weeks?

For this project, you will create 2 sales opportunities to use to reach out to your customers based on what you know about your industry and product. You will use 2 direct marketing techniques: an advertisement and a sales pitch. ;Then add a customer communications section. The project is separated into 3 parts.

;Step 1-2

2500- 3100 words

First step:

This will be a digital advertisement that creates an emotional appeal to reach your target segment of customers, influencing them to buy your product. Include the following elements in your ad:

• A logo and/or slogan
• A headline
• At least 200 words of body copy listing 2 features and 2 benefits of the product
• A visual communication element
• A 300-word summary of your creative intent
  • Remember to include the target market’s demographics and psychographics and how the creative ad connects with the selected customers.

Second Step:

This will be an electronic sales pitch or presentation of 300–500 words, including the following elements:

• A promotional element, such as a coupon; discount; or buy one, get one free
• Explanation of how you will influence your customer to buy the product
• Explanation of why you would use the ad that you just created in addition to the sales pitch to encourage a purchase

;Third Step:

900- 1100 Words

The final part of your plan will include a customer communications section. Draft and recommend one customer communications strategy to include in the plan. Detail the following:

· ; Decide how you will stay in contact with customers with a customer communications strategy.

· ; Add 1 communication vehicle that you will use such as an e-zine, a blog, a social networking page with updates, a newsletter, direct marketing campaigns, and so on.

· ; Choose 1 communication vehicle, and draft the communications message that you would deliver for the first piece. For example, if you are writing a customer blog, a first message could be about customer service and how it sets your company apart from the competition.

· ; Then, add this section at the end of your final Key Assignment plan. Organize the sections; edit them to the final draft of the plan.

Please use the information on zipskinny. ; With the zip code 84095

Possible links and references

Please use the information on zipskinny ;with the zip code 84095

http://zipskinny.com/

http://www.absolut.com/us/

http://www.2thinknow.com/resources/Industry-Trends/Advertising-Marketing-Analysis-Future.htm

http://www.marketingedge.org/

http://desktoppub.about.com/od/packagedesign/

http://www.packagedesignmag.com/

http://www.packagedesignmag.com/

http://adage.com/article/special-report-the-advertising-century/ad-age-advertising-century-top-100-campaigns/140918/

http://www.mediapost.com/?fa=Archives.showArchive&art_type=31

http://www.brandsoftheworld.com/

http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1470-6431

http://www.pbs.org/wgbh/pages/frontline/shows/cool/