MKT/421 -Cultural and Ethical Considerations Paper

Select an industry or emerging business. Write a 750- to 1,000- ;word paper that identifies the uniqueness and
challenges for global expansion: ;

• Understanding cultural differences in ;both nonverbal and verbal communications are critical for ;successful global business expansion.
• Other external environmental factors, such as political, regulatory, ;business customs and practices, and economies, can also impact ;operations.
• Select one country outside the United States and identify and explain ;the importance of at least five (5) factors that could influence your ;decision to expand a business into that country.

Format your paper consistent with APA guidelines.